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Effective Website Marketing Strategy

Patrice Barber - Wednesday, September 28, 2011
If you have a good website marketing strategy, you are moving in the right direction to succeed in your online business. Your website should attract your customers and to do this you need some effective guidelines that can help you succeed. Expert Design You can start with an attractive-looking web design of your site, which has the potential to attract customers. This includes easy navigation, user-friendly features, easy-to-read site maps, and content that is relevant. More content is better than adding flashy images, which does not help in promoting the site in the top of the search engine lists. Your website should be designed by professionals who are SEO experts and who have years of experience. This is especially important as you may be selling most of your products through the Internet. The experts will be able to guide you right on what you need to include in your website for the best website marketing strategy. The image of your business is through the website so hiring experts to design it is the best start. Attracting Your Customers Your goal is to sell your products, get potential customers, and derive income from your website. So first you need to be clear about who your customers are and what are they looking for? You have to think from their perspective to better understand their potential for being your customers. Next you need to know why they should select your product against your competitors. You should make irresistible offers, which compels them buy from you. Website marketing strategy involves planning well to get higher traffic to your site by showing up at the top of search engine results. • Content: This vital aspect cannot be underestimated as the algorithms of search engines depend a lot on text. High standard content naturally generates related back links which, generates high traffic and improves your SEO. • Exchanging Links: You can trade links with websites related to yours and form link partnerships to increase visibility and traffic. Links get you quality and targeted traffic and boosts your link popularity. • Social Bookmarking: You can optimize your website for social bookmarking easily. You can submit the quality content of your web page to these sites and benefit with high web traffic. • SEO: Search engine optimization of your website is a necessary part of website planning and marketing. Search engines will find and index your site only if this is done. • Articles Submission: If you submit original information articles about your business or products and make them available to online publications it will get you links back to your site. In addition your website marketing articles will give authority status to your business and credibility though it will take some time, it is worth using as a technique to market your website. Podcasts, webcasts, blogs, RSS feeds, and newsletters are other effective website marketing strategies to enhance your business prospects and get popularity on search engines. Study your competition and put your company's story online and improve your online presence.
Article Source: http://EzineArticles.com/5922710
Remember Taylor Made Small Biz can help http://tmsmallbiz.com/free-stuff/online-tune-up 
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The Facebook Subscribe Button

Patrice Barber - Saturday, September 17, 2011
This article comes from Andrea Vahl AKA Grandma Mary https://www.andreavahl.com/facebook/the-facebook-subscribe-button.php Woooweee Facebook is making changes again.  Facebook introduced the Subscribe button on Profiles and they have made things a little more Google+ like.  But how do they work and how should you use them? What the Facebook Subscribe button does is allow people to get posts from you from your Personal Profile without being your friend.  Now you can choose what updates people can see by making them Public or just making the post visible to your friends or friends of friends or specific friend lists. First of all, if you are a private person and have no intention of saying anything publicly from your Facebook Page, there is nothing you need to do.  There is nothing to even opt-out of which is not like Facebook.  Make sure you never post publicly with the drop-down menu from the status updates and you are all set. If you are a more public figure or you are using your Personal Profile for business purposes too, then you may want to enable the Subscribe button.  To enable it (or to just learn more about it), go to www.Facebook.com/about/subscribe and click Allow Subscribers. Watch this handy video tutorial on what you have to watch out for when using the subscribe button or subscribing to other people. If you have been wondering if you should create a Facebook Page for your business then this might muddy the water a little bit.  Now do you create a Page or allow subscribers?  My take is that if you have a business, your business should have its own branding with a Page.  There are more things you can do with a Page such as create a Welcome Page, run contests and use other apps that will engage your audience. But, as a business owner, you may also want to enable the subscribe button to allow people to get some of your business updates that you make public.  Here’s a handy chart that shows some of the differences between the Page and the Subscribe feature: Also, I wanted to make sure you knew where to make changes to the Subscribe feature once you have enabled it.  First click the Subscribers link on your left sidebar of your Profile Page and then click the Edit settings as shown below. That’s all you need to know!  What do you think about the new Subscribe button?  Will you use it?  Does it make Facebook more confusing?  Tell Grandma in the comments!
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90 Minutes to a Successful PR Campaign - Workshop

Patrice Barber - Thursday, September 15, 2011
What if you could have the Business Journal calling you? ABC news saw your article and now they want an interview! What would that mean to your business? The reach of the media far exceeds our ability to network in person. Many business owners see PR campaigns as limited to a corporate budget. We used to believe that  PR campaigns required a PR agency  or ad agency. 

Now that the PR landscape has changed, you have direct access to the media. 
In this hands on workshop, you will develop a PR campaign specific to your business. Leave with your completed PR campaign ready to implement. 


In the workshop : 
  • Get your business and get "media ready" with your very own updated media kit
  • Create the backbone of your marketing arsenal - your advocate list
  • Outline the key points of your next press release
  • Identify your target industries and related media connections
  • Get ready to shine the spot light on your PR campaign
Join us at this workshop to complete everything you need to be ready to launch your PR campaign 
  When: September 28 from 1:30-3:30 pm 
Seating is limited to the first 30.  
Reserve your seat today http://bityurl.com/PR-now-aa 
 The workshop is held at : Remax Professional Training Center 9200 E. Panorama Cir  Englewood, CO
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