During this presentation Gary Barnes showed us how to use 3 magic words to create your online offer. He begins with the concept that people buy the sizzle but want the steak. Your prospects need to see great pictures, hear words that appeal to their old brain that are simple to understand . By creating your personal 3 magic words you are able to “interrupt” their thinking, avoid being put into the pigeon hole and labeled “like everyone else”. Using Gary’s unique method gives you the advantage of 3 words to describe what you do , how you do it, and the end result . It also creates an  image in the mind of your ideal prospect. Here are some examples we came up with for a balloon artist . Hot Air Guy, Super elastic man. As you can see there is a crisp image that you get in your minds eye. You definitely don’t label such a person as just another balloon artist. The words pique your interest to want to find out more and this is the key part of successfully creating your irresistible offer. Once you have your 3 words these can be used to attract clients in your social media efforts and right on your website as part of your high value free offer. They also begin to form your “brand”  because these are uniquely yours. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

  Kim Dushinski , named one of THE Mobile Women to watch for 2010 by Mobile Marketer, shared screen shot explanations about how to use a  free tool  - Google Places- to get 1^st page ranking even if you don’t have a web site. Kim began by describing what mobile marketing is and what it is not. If you haven’t heard the term yet, you certainly are seeing this in action everyday on your TV and in other media. During the super bowl you are encourage to text in to win prizes and this is a form of Mobile Marketing. It gets you to use your mobile device to show you are interested in the topic. Places like your local Red Box video rental offer free videos when you signup to get a text message with the coupon number and you can go to the video rental and get your free video using the code from your mobile phone that they text to you. Mobile marketing is the next step of where the internet is going and it includes the use of your mobile device – cell phone or smart phone. At present this is a much more direct connection to your clients as 98% of text messages are opened whereas only 25% of emails are opened. If you have a business that has a store front with frequent repeat clients like chiropractors, restaurants, bowling alleys, this will become one of the most cost effective ways for you to attract clients back in for their repeat business. If you offer services in which you meet face to face with your clients on a repeat basis , using Google places, to list your business will be key to your future success. At present this type of listing is free and Google has disclosed plans for this to replace yellow page ads both online and offline. They have also hinted that this may not remain as a free service. Those who begin using this free real estate online will certainly reap the rewards from being a pioneer. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

Our team member Ann Albergotti delivered a powerful update on how public relations and press releases have seriously  change in the last few years. She explained how today’s online submissions can be done by you. There are some key points that you have to understand for your article to be picked up and accepted by the press, but at a minimum your articles can get published into online article submission sites and have back links to  your website. Here is how the strategy works. First use those great “keywords” that you discovered in strategy 1 and then incorporate them into the article you are writing. Don’t go overboard, be natural in your writing, putting in great content first. Keep your articles to abut 200 words. Then read back thru the article to see where you might exchange some words for the keywords. When you have the article created in the correct article writing format which is NOT a sales pitch but rather a news piece, go online to the site recommended and enter the information requested. The basic information you will need includes the title and summary description which is the best place to house the keyword rich summary of your article. Articles are searched by the media – news reporters to find experts , like you and then they select your article, may re-write it, may contact you for more details or may publish the article as is. During this presentation Ann also explained how to reuse the article information to further attract media and  prospects by putting the shortened versions out into the social  network sites as well. During the upcoming Put Your Year I Gear Ann will go into more detail about how to find out how to check on where your articles get published out to. The team will also help you build your press release kit so that once you are found by the media,  you can quickly respond in the way the press requires so that you will be awarded interviews on the radio, TV and for publications. When Oprah calls you have 24 hours to respond. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

This past week,  each of our 6 team members who are internet marketing experts , have spent  20-30 minutes to create 7 strategies in  incredible  high content videos to show you exactly what we do with our clients to attract  more leads online. These strategies include how to use the right words to build your huge contact list and how to use the media to get free publicity ONLINE. Here is a series of articles to describe each of the strategies and the link to go get the details for each one so you can use these right now in your business. Strategy 1 – Using the right words to build your Huge contact list When you understand what your ideal prospect is typing in to search online for you and your products, you have gotten to the golden keys. Our team member Rebecca Blackwell explains how to start  the discovery process by reviewing your target market . Some simple questions to answer – though they tend to take a while to get to the real answers- include: What benefits are your customers buying? What results are you offering that they want? What makes this challenging to answer is that we often answer with what they need. This is not relevant to your prospect, they only type in what they want. So be sure to do your research and talk to your favorite current and past clients to find out what they wanted when they  chose you. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon ( in November) . Using a list of your products and services is a good starting point since these are more obvious and then back your way into why people want your products or services. Additional key points include looking at how you want your company to be perceived by others. Some questions that help you clarify this focuses on the end results like What do you want your customers to think about or say about your products and services a few months after they purchase? Consider the age range that will be most interested and then use the “so that” statement to connect the benefits to the features. An example would be ~ Hire entertainment for your event “so that” the kids are occupied and entertained for hours, with no work on your part. Once you have the words and phrases that describe your benefits , then go online to find out the traffic for those words or short phrases. In the training,  Rebecca shows the exact screen shots of what to look for in  traffic and the competition for these words so you know what words you should use in your website pages, and other internet based promotional areas like within your social networking. Often the words you initially choose will be high competition and by doing the research and using the tools which include Googles Free Keyword Tracker you will see exactly what similar words have lower competition and sometimes even higher traffic. To build your huge contact list you start by incorporating these newly found gold nuggets of keywords and include them in your website to attract your ideal clients. Once they arrive at your site provide them with high value content that they are anxious  to get in exchange for their email . As you gather the emails your list will grow. In the subsequent strategies we show you how to use the valuable keyword information to attract clients in other ways and ultimately to build an online money magnet. At the Put Your year in Gear event Rebecca will be  covering a lot more detail about how to get to your ideal keywords and how to attract clients online with a variety of key copywriting techniques. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

It's truly incredible what a master mind group can do for  you! After brainstorming  about this years Put Your Year In Gear Event , my mastermind had the brilliant idea to invite our veterans who are transitioning from active duty to entrepreneurship. The event is designed to show business owners and new business ventures exactly how to put their marketing strategies to work for them to create leads, how to create a sales funnel that converts happy prospects into happier clients and how to use an integrated approach to pull that together. Who better to share that with , than the brothers, mothers, fathers, sons and daughters  who have valiantly preserved our freedom and ability to be entrepreneurs and now are returning home.

Anytime someone says -"Anyone" can do it - its easy! Watch out for your wallet. We both know that "anyone" can do the things they are gifted at, just not everything. Let's look at some of the things I teach. Can anyone start a business, create a website and setup a Face book profile ? Yes they can. Can "anyone" give you the insight to take your offline sales funnel and put it online - so you have new people finding your business and buying from you without having met you in person first ? No, I don't think so. ( at least not very many I have met) The successful people in the Online Strategy game are the ones who can look at what works for offline marketing and sales in a business and in a few conversations, craft the plan for what will work online and what won't. Those are the ones who can drive traffic and make it profitable. First there is the idea and then there is the "get 'er done" part. Most entrepreneurs including those moving into the online world have loads of ideas and get stuck at getting it done. Getting it done , ONLY becomes easy when your heart and soul are connected to what you are doing. You know and  feel exactly what your perfect client wants and you understand how to offer it, just like they want it. That is when your sales and marketing start to smooth out and really WORK for you. Can "anyone" do what you do? Absolutely not! You have your own style, your own gifts to offer. I encourage you to explore your talents & gifts, and package them into your products and services and into your marketing. The world will reward you for living out your vision. Aspire to more than just being a follower. Be the leader you are meant to be. After all .... It is YOU that we are really buying when we buy your product or service.

Mentoring from Loral - Have you ever wondered  what it would be like to ask the "oracle " and actually get a direct answer? What would happen if you knew exactly what to ask and you got the right answer , understood what it means and you  could go do what you needed to do to make that life changing event happen? That is the power of the mastermind group. The Spark of imagination. The power of knowing the truth. My new mastermind group has started meeting - weekly - I thought that would be a bit much, but really it is working out well. The group happens ( by fate or good fortune) to be fantastic ! Each contributes and the others listen. Each gets new direction , a spark of imagination, ideas that none of us thought of individually before. Those simple truths, a little imagination and some drive and initiative, keeps each one of us  going one or two or even three steps further down our  chosen path each week. What about you? Where do you get your spark of imagination? Where do you get your honest feedback - the Truth? I can hear it now.. but that truth can be brutal! That is just a little fear robbing you of your future. Push it aside and step into the real you.  Keep stepping one foot in front of the next . If you find you need a little help. Here are some ideas. If YOU have a chance to connect with a mastermind , I highly recommend it.

Continuing with the mentoring journey . After 2 weeks of intense thinking, planning, writing and calculating,  I think I have a whole new business strategy to augment what our team delivers and how we dliever it. Our first focus is to get the SEO on our website improved and beef up the social media to drive more traffic to our own site. Amazing how the things I instruct my clients to do are the very things I need to do more of too!

This past month I have struggled mightly with the idea that maybe I need to have some one do for me what I do for others. But Who? Who can assess my business, look at my marketing plans for the year, digest all the facts and figures and spit out THE answer? Well I decided to take Loral Langemier up on her offer to coach me. We start with a 2 day event to pull together our plans and look at my sales funnel along with 20 other select few who are joining me at my Big Table at the beautiful Lake Tahoe. It all starts Aug 10 , so wish me luck and enjoy my journey vicariously.

Thur July 29 we will answer the following types of questions about YOUR specific site. Post your questions below and Join us to get your answers! Register now as we are limited to 20 spots. When you register, we will send the link so you can click the link to join us from your computer and see what we are showing  right on your screen. Example questions: What  can I do to increase client by conversion? what can I do to improve the layout? how do I see who is visiting? how do I know if social media (or something else like my affiliates) is working for me to drive traffic to my website? what should I spend my time on based on my current strategies and my site at www.yoursite.com What questions do you have about your site? Post it and join us.