Cutting-Edge Fundraising Techniques for Nonprofits

Patrice Barber - Wednesday, December 21, 2011

 Want to know how nonprofit organizations are getting record-breaking contributions even in a tight economy?

One of the hottest trends in marketing right now is mobile text messaging.  Companies of all shapes and sizes are discovering new ways to get more customers and increase sales through simple but remarkably effective text-messaging campaigns.

The good news is that nonprofits are able to use text-messaging to reach new donors and grow contributions to record levels even in today’s slow economy.

A notable example is a Denver-based company that raised nearly $4 Million for a Haiti relief fund in only a few weeks.  Think about that – $4 Million in a just weeks!

Compared to traditional e-mail, text messaging has some very impressive statistics, published by the Direct Marketing Association. Nearly 98% of all text messages are actually opened by recipients.  (E-mail messages typically have an open rate of less than 20%.)  And the vast majority of those messages are opened within three minutes of being received.

Now, a successful text-messaging campaign does have some requirements:  a list of willing participants, a good mobile site, and a series of messages offering incentives such as coupons, exclusive specials or compelling opportunities that appeal to people ready to donate to a worthwhile cause.

I’d be happy to help you create an affordable, mobile text-messaging campaign to raise funds for your nonprofit organization.  Contact our team at support@tmsmallbiz.com