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Improving Your Lead Generation Responses

Patrice Barber - Wednesday, June 15, 2011
By: Ann Albergotti activity.  So a common challenge companies have is generating consistent quality leads.  If you’re a small business on an extremely limited budget, your option of consistent advertising proves to get you only so far in generating leads and in a finite amount of time.  More is needed to grow your exposure and ultimately sales.   start ups and small businesses that is an essential activity in lead generation a success. 1.        List Segmentation 2.        Marketing Analytics List Segmentation Often a business ha many customer types within their database such as female, male, married, single, generation Y vs. the Baby Boomer, you get the idea.  However, even within these groups, the list should be segmented even more.  For example: let’s say you own a party store and your clientele consist of mostly women in their late twenties and early thirties.  Within this group you’ll have women who have children and buy children’s party goods.  The other set of women buy adult party goods. Your list will need to reflect this and separate marketing messages communicated to each group.  Segmenting your list and communicating tailored and more relevant messages accordingly will increase your responses. Marketing Analytics Monitoring how your target audience responds to the lead generation tools you’ve implemented is also important to the success and quality of leads you receive.  You need to know where your leads are coming from, how many, at what times, the quality of leads, and under which message.  Based on this information you’ll know if you need a better offer or call to action, a more relevant message or a different means of communicating that message.  Unless you keep track of how your customer’s find you, how they are responding to your messages, you’ll never understand what isn’t working vs. what is and more importantly, why.  The why of the equation is the most important part of the analytics because only then can you duplicate the successes based on the why. Just by implementing these two marketing tactics will you greatly improve your lead generation.  It is an action that once in place will help you successfully market your business and help you obtain your sales goals. And now, I’d like to invite you to download the How To Turn Your Articles Into Revenue Generating Products teleseminar will give you additional tips on exhibit marketing such as goal setting, specific booth attraction ideas, how to determine show success, and post-show marketing tips. Click here to download this teleseminar or for more information. About The Author: Ann Albergotti is an entrepreneur and marketing expert with over ten years of marketing, sales, and public relations experience. In addition to consulting small businesses in their marketing efforts, Ms. Albergotti is a presenter, often speaking at local associations and business groups on various marketing topics.  To contact Ms. Albergotti, visit www. platinumarketingsolutions.com.
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