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5 Useful Internet Marketing Tips

Patrice Barber - Thursday, July 07, 2011
Using the internet to promote your business is the newest form of advertising. There are many different ways to make sure that your business is being recognized online. When considering your internet marketing strategy there are a few tips that can help ensure the success of the campaign. Below are five tips for starting a successful internet marketing campaign. Tip 1: Online Research One of the biggest mistakes a company can make is to not research what other businesses in the same industry are doing. Taking the time to research your competition will give you a heads-up on what is working and what is not. Look into how they are developing their internet marketing campaign to gain useful information before starting your own. Another important step in the research process is to determine who is using your product and how to best reach this target market. Tip 2: Analyze Data After researching information about your competition, it will be important to sit down and analyze the information that has been found. Consider the strengths of your competition and how your company may use a similar strategy. Determining the websites that are visited most often by your targeted market will enable your business to consider these websites as targets for advertising. Consider something that your company could offer the consumer that your competition is currently not offering, such as a bonus or other incentive. Tip 3: Develop Strategy Using the research that has been performed, it is time to start developing your Internet Marketing strategy. Plan the type of marketing methods that your company wants to use and what it will cost to use them. Search Engine Optimization, Search Engine Marketing, pay-per-click advertising, blogging, email, link building, and webinars are all worth consideration. These options should be ranked in order of preference and cost. It is important to consider your time and budget when considering your internet marketing strategy. Tip 4: Implementation Once a plan is in place, the company should start implementing it as soon as possible. After starting the internet marketing campaign, it is important to monitor the success of each type of marketing technique that is being used. Consider your SEO rankings; are they performing at a rate that is satisfactory? Track the time the consumers are spending on your website, if it is less than 30 seconds it is important to find out why. Tip 5: When in Doubt, Hire a Professional It is important as a business owner to understand what your strengths and weaknesses are. Hiring a professional for your internet-marketing plan may be your best option, especially if no one on your team is comfortable with this type of work. There are several businesses that offer professional services that can benefit your company greatly. Consider the amount of money that is in your budget for your internet marketing campaign. It may be well worth it to hire a company that will guarantee the creation of a successful strategy for your business.
Article Source: http://EzineArticles.com/6114100
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21 Point Check-Up for Your Business

Patrice Barber - Thursday, June 02, 2011
Our strategies are industry best practice and they work!  We have worked with large and small business owners, just like you, for over 15 years. Our proprietary  online marketing systems for entrepreneurs , monthly education, and private consulting, gives you just the edge you need to stream line your, marketing, sales and cash management. Take your business from "offline to online"
  • Not sure about marketing on the internet?
  • Want more clients without going to lots of networking events?
  • Worried about maxxing out the credit line?
  • Struggling to manage paper invoices, checks, spreadsheets and manual work?
  The first step to rev up the income - is to request your Online Tune Up. Only 4 business owners each month are given the opportunity  to receive the complimentary Strategy Session The Tune up includes a 21 point online assessment of your website, social media and other lead generation, sales and cash management. We give you specific strategies to 1 Fill your Funnel with prospects - We show you exactly what to tweak and how to put this in place in 1-2 weeks. This will immediately enhance your value to your customers and improve your current marketing efforts. 2 Get the Cash Flowing - Using simple online money management , many of our clients increase sales revenue in just a few weeks. 3 Get your Time back -  We are entrepreneurs too! Its easy to get wrapped up in the daily management of the business, wearing most if not all the “hats” and finding more work ....than time to do it in.  Our 3-D strategy gets you back into control of your day and your business- without spending a penny. We provide this assessment valued at $175 as a complimentary gift because we believe in giving huge value right up front. The Online Tune-up is conducted as a conference call by the President of our company, Patrice Barber, who has over 15 years Business Technology & Systems consulting experience with large and small companies.  Industries include Construction Management Consulting, Marketing consultants, Home Security providers, Engineering firms, Health and Wellness providers, skin care professionals, and over 35 Fortune 500 corporations including Qwest, Applied Business Technology, and GE Capital. Please be assured that this consultation will not be a thinly disguised sales presentation; it will consist of the best intelligence Ms. Barber can supply. A small Caveat... this program is not for everyone You must already have a strong background, knowledge,and accomplishment in your business area and be ready to accelerate to an online approach quickly. Because of the nature of this community, the enrollment is limited to people already "winning" in their personal and business lives. If you're in some crisis such as a bankruptcy, divorce or some other serious domestic or personal problem, this isn't the program for you... right now.  Some participants have consumer debt, but they must demonstrate a serious intention of becoming debt-free. We will assess qualifications during the Tune Up. If you're ready for a one-of-a-kind experience that will explain  how to get more leads online and give you the knowledge and skills to quickly achieve your business success & wealth goals - This program is for you! Ready to find out more?  Fill in the form and we will be in touch or call us at 303-216-0472 begin_of_the_skype_highlighting              303-216-0472      end_of_the_skype_highlighting
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Six steps to attracting perfect clients

Patrice Barber - Wednesday, March 30, 2011
When you want to attract the most perfect clients, consider who you have already worked with and how to highlight your favorites, the ones who are on time, pay promptly, are actively engaged. The best way to show others what you are looking for in a perfect client is with the testimonial of your perfect clients.  Like attracts like. Did you know that most people only read 10% of the text on your website or a landing page? That means that every bit of copy should be essential and high impact. It’s even more important of testimonials as well. Without specific guidance, your clients will usually write a testimonial that praises you highly but does a poor job describing the measurable results of working with you. Help your clients craft a brief but power packed prospect-winning testimonial. Example of a low impact, high praise testimonial: I hired Patrice Barber because I needed help growing my coaching business and to help me get beyond my self-imposed limits. I had no idea she would be instrumental in helping me get such clarity about what I really wanted. Because of her commitment in me, I am now living the life I always dreamed.. She really listens, asks some hard questions, and built a vision of my business I had no idea I could accomplish. She showed me how to use my skills to make a difference with my own clients, which is what is fulfilling to me. She has a gift seeing what you are capable of and getting you there. Every time a session ends, I hang up the phone amazed at what has transpired in me in less than an hour. She is honest, caring and generous.  I couldn’t have found a more valuable coach. This is what we call a little sugary .  It’s flattering to receive a testimonial like this one, but it isn’t useable for three reasons:
  1. It’s not likely to be read because it’s too long.
  2. The language is flowery and soft with too many prepositional phrases and low impact language.
  3. It doesn’t contain any measurable value of the experience as an investment.
  Example of a High Impact Testimonial In just four months of mentoring with Patrice, my marketing business shifted from challenging and unprofitable to a business I was delighted with. I’ve doubled my income and now attract exactly the kind of client I want to work with, clients who stay longer. She showed me how to set up a sales funnel that builds trust with ideal prospects. Now I spend less time up front with new clients and get hired every time! – Mary Smith Why is this better?
  • It’s a quick read at 57 words.
  • Every phrase is word-smithed for impact.
  • It clearly shows three concrete benefits that will encourage prospects to invest.
 

Six steps to attracting perfect clients

Make testimonial gathering a part of your standard business process. Start this about midway through the time you will spend with your client.  Be sure to finalize it by the end of your time with a client.  Keep it easy for your client to give you a high impact testimonial.
  1. Listen for the words from your clients that are the gold nuggets of their joy.  When you hear them, ask if you can use it in your marketing copy.  Write out the copy,  send it to the client and get their approval.
 
  1. Match up the goals you set with your clients to the results they are getting. Track your successes with your clients and ask them what they feel are the biggest accomplishment each week or at each meeting.
  2. If you haven’t heard any gold nuggets, ask your client if they’d be willing to recommend you to others and why.  This is vitally important to ask every client because there may be issues they are not telling you that would be best resolved before your complete your time with your client or their project.
  3. When you do hear those gold nuggets, immediately follow up your request with an email including your bullet points about their successes. Also include your draft of their testimonial inviting them to either accept it as is, tweak it, or write their own from scratch using the points you’ve provided. You’ll be surprised how often your clients will say: “I think you really hit the high points”
 
  1. Be sure to request their picture and when at all possible meet with them to get a video. Video is even higher impact.  Ask how they want their name and company name listed as well as their web address so they benefit from having their site linked to yours.
 
  1. When you receive their testimonial, thank them personally.
  Guidelines for ace testimonials:
  • Three to five short sentences, 75 words or less.
  • Use “I” language.
  • Vary sentence structure. Read aloud to check for proper syntax. Proof it!
  • Include at least 3 specific measurable achievements or breakthroughs.
  • Audio versions of a testimonial can be very powerful in addition to the written version. Use a service like audio acrobat
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