Marketing when you are on the go can sometimes be challenging. If you have wondered how you can still stay in touch even when you are not at your desk top, this presentation on using your smart phone solves all those problems. Nathan Womack shows you the screens shots you need so you can use Facebook on your smart phone to stay top of mind. He describes the importance of using Face book fan pages or personal pages to make your posts and more importantly answer questions or make comments right when they occur instea of going back in time and ineffectively trying to get back in touch. He gives incredible detail about the different smart phone platforms, describes what you can do on the android but not on the apple i- phone and how to save a ton of monthly fees by connecting using a wifi connection with your cell phone instead of just using minutes of talk time to make the same connections . When you have a solid marketing plan for your online marketing you know exactly what you need to get done and having an alternate way to get it all done for each months marketing campaigns by using your smart phone is a very handy way to manage it all.  There are a variety of tools that will allow your posts on one social network to be sent out to the other social networks as well. Getting these setup on your desktop is a great way to enhance your smartphone experience. Make a single post and have it appear instantly on other social networks. It is a excellent time saver. During the Put Your year In Gear event , Nathan will be describing how to use his proprietary 5 step process to get your tech in check for 2011. You will walk away, knowing exactly what your top priorities are for technology that you will need in 2011 and what to spend money on and what NOT to spend money on. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon ( in November) . 6 & 7 coming soon.

  During this presentation Gary Barnes showed us how to use 3 magic words to create your online offer. He begins with the concept that people buy the sizzle but want the steak. Your prospects need to see great pictures, hear words that appeal to their old brain that are simple to understand . By creating your personal 3 magic words you are able to “interrupt” their thinking, avoid being put into the pigeon hole and labeled “like everyone else”. Using Gary’s unique method gives you the advantage of 3 words to describe what you do , how you do it, and the end result . It also creates an  image in the mind of your ideal prospect. Here are some examples we came up with for a balloon artist . Hot Air Guy, Super elastic man. As you can see there is a crisp image that you get in your minds eye. You definitely don’t label such a person as just another balloon artist. The words pique your interest to want to find out more and this is the key part of successfully creating your irresistible offer. Once you have your 3 words these can be used to attract clients in your social media efforts and right on your website as part of your high value free offer. They also begin to form your “brand”  because these are uniquely yours. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

  Kim Dushinski , named one of THE Mobile Women to watch for 2010 by Mobile Marketer, shared screen shot explanations about how to use a  free tool  - Google Places- to get 1^st page ranking even if you don’t have a web site. Kim began by describing what mobile marketing is and what it is not. If you haven’t heard the term yet, you certainly are seeing this in action everyday on your TV and in other media. During the super bowl you are encourage to text in to win prizes and this is a form of Mobile Marketing. It gets you to use your mobile device to show you are interested in the topic. Places like your local Red Box video rental offer free videos when you signup to get a text message with the coupon number and you can go to the video rental and get your free video using the code from your mobile phone that they text to you. Mobile marketing is the next step of where the internet is going and it includes the use of your mobile device – cell phone or smart phone. At present this is a much more direct connection to your clients as 98% of text messages are opened whereas only 25% of emails are opened. If you have a business that has a store front with frequent repeat clients like chiropractors, restaurants, bowling alleys, this will become one of the most cost effective ways for you to attract clients back in for their repeat business. If you offer services in which you meet face to face with your clients on a repeat basis , using Google places, to list your business will be key to your future success. At present this type of listing is free and Google has disclosed plans for this to replace yellow page ads both online and offline. They have also hinted that this may not remain as a free service. Those who begin using this free real estate online will certainly reap the rewards from being a pioneer. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

This past week,  each of our 6 team members who are internet marketing experts , have spent  20-30 minutes to create 7 strategies in  incredible  high content videos to show you exactly what we do with our clients to attract  more leads online. These strategies include how to use the right words to build your huge contact list and how to use the media to get free publicity ONLINE. Here is a series of articles to describe each of the strategies and the link to go get the details for each one so you can use these right now in your business. Strategy 1 – Using the right words to build your Huge contact list When you understand what your ideal prospect is typing in to search online for you and your products, you have gotten to the golden keys. Our team member Rebecca Blackwell explains how to start  the discovery process by reviewing your target market . Some simple questions to answer – though they tend to take a while to get to the real answers- include: What benefits are your customers buying? What results are you offering that they want? What makes this challenging to answer is that we often answer with what they need. This is not relevant to your prospect, they only type in what they want. So be sure to do your research and talk to your favorite current and past clients to find out what they wanted when they  chose you. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon ( in November) . Using a list of your products and services is a good starting point since these are more obvious and then back your way into why people want your products or services. Additional key points include looking at how you want your company to be perceived by others. Some questions that help you clarify this focuses on the end results like What do you want your customers to think about or say about your products and services a few months after they purchase? Consider the age range that will be most interested and then use the “so that” statement to connect the benefits to the features. An example would be ~ Hire entertainment for your event “so that” the kids are occupied and entertained for hours, with no work on your part. Once you have the words and phrases that describe your benefits , then go online to find out the traffic for those words or short phrases. In the training,  Rebecca shows the exact screen shots of what to look for in  traffic and the competition for these words so you know what words you should use in your website pages, and other internet based promotional areas like within your social networking. Often the words you initially choose will be high competition and by doing the research and using the tools which include Googles Free Keyword Tracker you will see exactly what similar words have lower competition and sometimes even higher traffic. To build your huge contact list you start by incorporating these newly found gold nuggets of keywords and include them in your website to attract your ideal clients. Once they arrive at your site provide them with high value content that they are anxious  to get in exchange for their email . As you gather the emails your list will grow. In the subsequent strategies we show you how to use the valuable keyword information to attract clients in other ways and ultimately to build an online money magnet. At the Put Your year in Gear event Rebecca will be  covering a lot more detail about how to get to your ideal keywords and how to attract clients online with a variety of key copywriting techniques. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

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