Contact
303-216-0472 or 877-233-1001
- At the top f your press release give the instructions about what the release is for. FOR RELEASE AUGUST 28th, 2011 or FOR IMMEDIATE RELEASE. Also include the type of release: News Release above the instructions .Submit releases about 1-2 weeks before an event if you want to attract media coverage. Submit them within the week for shorter turn times and if you have some relationship with the editor or reporter(s)
- Type ,don’t hand write releases. Use double spacing and a large margin. Editors use the margin for their notes and get huffy if you use “their” space. Huffy means they easily may toss your release. They get hundreds per day for significant publications.
- Use your logo and header above the actual press release. Send in as a .pdf attachment, submitted to the editors site online, or sent in by snail mail – not my favorite, but can work.
- Use a headline that grabs attention and invites the reader to want more. Some examples: (Name of Company) launches new website for Your Target Market Free Information Available at Type of (Critical Business Resource, etc) Taylor Made Small Biz launches new website for Military Entrepreneurs Online
- Start with the place the story originates as the first two words. Looks like this (City, State)…in parentheses and three dots or 3 dashes after. Denver, Colorado---August 28th, 2011- A new website launched this week to help our soldiers coming home realize the benefits and ease of starting their own business. MilitaryEntrepreneursOnline.com offers free training to our veterans on how to start their business using online marketing strategies that are low cost, high tech, and very effective at getting more customers in the door.
- KISS – Keep It Simple Sweetheart – Most of us struggle a little here, so get a good editor. Make sure your first paragraph answers who, what, when and why. ( See above example)
- At the bottom include your short paragraph about your company About Your Company (Company Website)
- Below the about the company provide the contact’s name. Include the first and last name of your contact person to call for more information. Show the email and if you really want to get contacted include home phone (or cell phone), as well as the business number.
- Keep the release to a single page. If you have more than 1 page, number the rest at the bottom. Put “more”-centered at the bottom of each page. Don’t add another subject reference or headline on the other pages.
- And most critical - At the end of the release, add –END- or three # signs centered on the page. Who knew ### could be so vital !
10 Critical Points To Get Your Press Release Accepted
Patrice Barber - Wednesday, August 24, 2011
10 Critical Points To Get Your Press Release Accepted
Publicity is one of the best ways and most cost effective ways to drive traffic to your site.
You already know it is an excellent marketing tool for your business overall.
Because it is very cost effective it makes a great tool for small business owners and entrepreneurs.
The key to success is understanding when, where, and how to submit press releases so they get accepted. Many of our clients use press releases on PR wire and PR Web as a way to drive serious traffic ( 1000’s of new visitors) to their sites, promote upcoming events, and they never even talk to the editors. Others send releases to the media (not online sites) and end up with the governor coming to their event.
That is the power of publicity from the media.
If you seek printing in publications, here’s an important fact - publications with under 30,000 subscribers – local publications - are THRIVING as the rest of the bigger boys are seriously struggling to stay in business. Keep your local focus, use your local publications, and build your local presence. You never know where that will lead since the A/P picks up lots of local stories for national coverage.
Join us at our workshop Aug 31, 2011 and find out the Insider Secrets to Getting Publicity on a Shoestring Budget.
Getting started:
Getting Started With Social Media
Patrice Barber - Wednesday, August 17, 2011
Social Media is the exciting new tool of the future businesses today are using to expand and grow. To successfully and efficiently use Social Media, there are some key points every business needs to address.
First of all, you must have a clearly started purpose, a select target market and a vision. After this initial step, you must choose appropriate platforms to cater to your purpose, target market and vision. Next, come up with a budget. How much do you want to spend/how much can you spend on Social Media? Once the budget is decided, allocate someone to manage your Social Media. Next, time and resources must be set aside to work on and maintain your Social Media efforts. Then you must decide which KPIs (Key Performance Indicators) you are going to measure. These measurements will allow you to keep track of how your company is doing in regards to its Social Media efforts. Next, is it important to decide how you will integrate your Social Media with your conventional marketing and website. This integration is very important as it gives your target market a clear vision and understanding of your company as a whole. Next, decide how will you create the content for your Social Media. Also decide how much content you will present and how often you will present it. And finally, give examples of the content. This can be in the form of articles, eBooks, blogs, video, coupons, sampling, podcasts, contests/sweeps etc. Efficient Social Media efforts can lead to a more successful business, reaching its target markets and expanding its fan base. By following these steps, any business can effectively utilize Social Media!
Internet Marketing Makes Your Business Reach to Your Target Audience and Boost Up Your Sales
Patrice Barber - Wednesday, August 10, 2011
In the light of growing internet awareness in every part of the world and use of internet in purchasing products and services online in developed and developing countries, internet marketing has become all the more important and even overtaken traditional advertisement modes in case of many products and services. Strategy and process of internet marketing differ for different businesses and hence it needs to thoroughly analyze and apply various techniques of internet marketing that uniquely suit to your specific business needs.
Internet marketing is a broad concept that encompasses various processes like Search Engine Optimization (SEO), Social Media Marketing (SMM), PPC Campaign, Article Marketing, Press Releases, Link Exchange and YouTube Marketing etc. First of all, an expert internet marketing consultant decides which process will bring more business for a particular product or service in minimum possible time and then start working on that. SEO generally takes time but they bring quality business once the website comes on top ranks in different search engines through several business keywords. Similarly, SMM needs time to bear fruits. Hence, in the beginning one can run PPC campaign on search engines like Google and on social networking sites like Facebook. These will bring instant business leads.
For SEO, the keywords analysis and selecting business keywords from which you wants your website to be visible on top ranks in search engines is very important. Ultimately, these keywords will bring traffic on your website and increase your sales leads. Once the website comes with different keyphrases, it is essential to constantly work on these keywords to maintain their ranks. An internet marketing company or a professional SEO service provider plays good role here. For social media marketing, it is necessary to catch the pulse of your targeted audience on different social networking sites like Facebook and accordingly attract their attention towards your Facebook Fan Page and towards your website too through the link given on the Fan Page. Similarly, appropriate work should be done on Twitter and MySpace as well.
In some special cases, article marketing becomes important when the products or service needs to be described and circulated on large scale on internet. It works in two ways. First, the article gives the reader complete knowledge of products and services. Secondly, it brings traffic to your website through the links on the article. Similarly, YouTube marketing helps the customer to see the products in videos and understand the services perfectly. Recently, article and YouTube marketing has gained pace in business world. Press releases give you opportunity to highlight your business activities, products and services. It also enhances the traffic on your website.
To sum up, different aspects of internet marketing that have potential to bring quality traffic and business leads must be analyzed, and finally the services discussed above need to be chosen keeping in mind the specific business requirements. Best planning and right strategy for internet marketing are pre-requisites of getting your business boost up on the internet.
Google Plus
Patrice Barber - Wednesday, August 03, 2011
Google Plus is the newest social networking site to hit the Internet. Being as its from Google, it's no surprise that this is going to turn out pretty big. While the network is still in its infancy, anyone who has a Gmail account has access to the network. Due to the huge number of users of Gmail, the number of uses in Google Plus skyrocketed as soon as the network was made available. However, since it still has not officially launched, there are many things lacking in Google Plus that Facebook has. For example, businesses are not allowed on Google Plus yet, making the avenue inadequate for advanced marketing. There are many things that make Google Plus quite unique, and it will take some time for Facebook to catch up.
Many people theorize that Facebook has been slacking on updating its features, because until now it did not have any major competitors. MySpace unofficially died long ago, and frankly I have always hated the extremely cluttered look of the site. Facebook will always have a place in the social networking world, as it will be forced to innovate, but for now Google Plus has some very interesting features.
Google Plus's two most innovative features are Circles and Hangout. Circles is what all the high school and college users of Facebook are really excited about. It allows you to exclude certain categories of people from certain postings, and is much more efficient than the Facebook system of categorizing posts. You can create as many circles as you want and name it whatever you want, and your friends cannot see the name of your circles. For your work supervisor, you could friend him and put him in the circle of "Dumb boss", and he/she would not be any the wiser. It truly is an innovative system!
Then there is Hangout, which is a really awesome feature. It allows you to video chat with multiple people at once. You can get all your friends together and chat in the same place, which is an unparalleled social networking feature. The future is finally here, and it is only a matter of time before we are speaking to each other using holographic representations of ourselves. It might sound crazy, but such technology already exists, and at the rate technology is changing we will probably see that in the next couple years. It is going to be pretty incredible! Article Source: http://EzineArticles.com/6455881
At Taylor Made Small Bizwe can help you create a online business strategy that incorporates all social media platforms to help you gain an ROI quicker.
Searching for Mobile Advice? Look no further
Patrice Barber - Saturday, July 09, 2011
There is a lot of buzz about Mobile. In fact for some businesses,
the internet has taken a back seat to using the power of the cell phone.
Attached is an article to explain a key part of choosing mobile which centers on
"what to measure" for success.
The Need for Mobile Analytics
If you are ready to talk more about how a mobile marketing campaign
can change your current results of about 2% to 20-30% responses,
here is how we can get started.
Lets connect for a LIVE demo of how we can start with a
free 30 day trial to get your mobile marketing campaign going.
It only takes about 45 minutes for us to:
Identify opportunities to beat your competition with mobile marketing. Show you how to convert more visitors into leads. Demonstrate how we track the ROI of your marketing efforts. Set up your 30 day free trial
I have time available next week on Tuesday or Thursday.
Click here to pick a time that works best for you.
If you don't find a good time email your available times
or call me at 303-216-0472
Patrice Barber and the One Internet Team
21 Point Check-Up for Your Business
Patrice Barber - Thursday, June 02, 2011
Our strategies are industry best practice and
they work!
We have worked with large and small business owners, just like you, for over 15 years.
Our proprietary online marketing systems for entrepreneurs , monthly education, and private consulting, gives you just the edge you need to stream line your, marketing, sales and cash management.
Take your business from "offline to online"
- Not sure about marketing on the internet?
- Want more clients without going to lots of networking events?
- Worried about maxxing out the credit line?
- Struggling to manage paper invoices, checks, spreadsheets and manual work?
Discover how to Get More Customers Online
Patrice Barber - Thursday, May 12, 2011
Fellow Entrepreneurs, Marketing Directors, & Business Owners;
Maybe you have a website, a Facebook fan page or LinkedIN profile,
but are you seeing results - people connecting and buying from you online?
http://taylormadesmallbiz.isd-genesis.com/rapidachievement/rapid-achievement-vip.html
I have to admit, when I started shifting our business to bringing in leads from online sources, early on in the change, I had a few successes but a lot more failures.
With the help of my team we now have more than 50% of our leads coming from online sources.
More than half our clients using this system have doubled ( 100% increase) their sales within 90 days.
We have taken all those lessons we learned and developed the
Just Results - Rapid Achievement Program and the Get More Customers Online Bootcamp.
- If you are not getting the results from your current marketing
- If you want to expand your marketing reach to attract more customers
- If you are tired of networking and want faster results, more clients, more money
In this course:
- Find out how to go from 10 steps to just 2 steps to have prospects calling you
- Get the 3 keys to creating your online sales funnel
- Craft your online marketing message that gets heard and gets response
- Discover 5 ways to get your Facebook fans to interact with you
- How to use video marketing to drive traffic to your site
- Learn how to structure your irresistable offer (hint its different than your face-to-face offer)
- Discover where to find LEADS online at the lowest cost and highest return
- Learn how mobile phones are bringing in fast cash at 10X over other marketing strategies
- Know exactly what to do each month with our easy to use marketing calendar
Customize the system to your business and hit the "GO" button.
Get the tools we use and strategies we recommend for our private consulting clients who pay $2500- $4500 + for their custom system. Includes: 30 day free access to GENESIS our online marketing platformGET THE LIVE COURSE & PRIVATE CONSULTING
"Systems are the elevator to the top floor of success"
~ Patrice Barber begin_of_the_skype_highlighting end_of_the_skype_highlighting
Join us and learn the system we use and how to super charge your marketing by attracting business online, converting contacts to cash online, and staying in touch all online. Lots of online courses give you materials and then leave you without any help ...."high and dry."This is different and here is why
Instead of just telling you what to do, we will SHOW you what to do and how to do it for the lowest costs and maximum results. Each week we provide the education you need. Our strategists review and give you feedback and recommendations. Finally, we include 3 months consulting to make sure you have your system running smoothly.Join us from the comfort of your computer.
- Six weeks of LIVE interactive webinar training (similar courses priced at $1500-$2800)
- All modules recorded for you to watch and listen to as often as you like
- Each module comes with Guides, pre-done Templates and recommended Tools
- Life time updates- as long as you are a member of the Rapid Achievement Program
- Just Results - Rapid Achievement Program - Gold Level
Module 1 - Fundamentals of Online and Mobile Marketing
- Top 5 marketing strategies to attract online visitors
- How to find 3 Keywords that drive traffic to your site
- The shortest path to list building
- Month by month marketing success plan
- The Online and Mobile Marketing success formula
Module 2 - Crafting Your Irresistible Offer
- When and why to have a free offer
- Five steps from free prospect to paying customer
- Building your warm welcome and what to avoid at all costs
- What makes a successful Sales Funnel
- When to ask for money online and when not to
Module 3 - Monetizing Social Media Channels
- What 84 percent of people want from you online
- Five ways Social Media brings in massive leads
- What 3 things never to do on your social media channels
- How to use the power of video marketing to build your brand
Module 4 - Getting Free Publicity Online
- The number one key to FREE publicity from the media
- What makes a press release get noticed
- Two words never to use with the media
- Three Parts to your Media Kit
Module 5 - Converting Contacts to Cash
- Ten steps to a sales page that converts to cash
- How to have prospects you never met call YOU
- Online Communications plan
- Three ways to give your clients what they want with Mobile
- Get started with text message campaigns
- The Must-Haves for content on your mobile website
Module 6 - Replacing Multi-System Chaos with growth and success
- Managing your clients contacts, email, followup,e-commerce with ease
- Best ways to track results from social media
- What it takes to keep loyal repeat clients
- The fastest way to put your client follow-up on auto pilot
- What to track to get results and grow your revenue each month
Just Results - Rapid Achievement Program - Gold Level
(3 months at locked in rate)
- Monthly workshops and Q&A sessions Stay on top of changing trends and technology Workshops are recorded and stored in the members area During the first 6 weeks you can start attending these technology workshops
- VIP access to the Members area which contains
- Get More Customers Online - Boot camp materials
- Power point, video and audio of step by step instructions to use the Guides, Templates and Tools.
- Put Your Year In Gear - home study course materials, audio and video training,
- Prior workshops and resources - (archived periodically) Use these resources as often as you like 24/7
- Monthly email access Got a specific question? Get a specific answer!
- Monthly Break Through call Feeling stuck? Use the fast paced Break Through call and stay on track
- Monthly Private One-on-one consulting Together we review your goals, action plan, and give you the answers you need for success
During the boot camp you get everything you need to complete
- Your Marketing Plan & Calendar by month
- Your Sales funnel Offline and Online
- Your Irresistible Offer ready to put on your new sales page or home page
- Your Follow up email campaign
- Your Social Media channels setup
- Your Media Kit
- Your Sales Page ready for your offer
- Your Text Message campaign
- Instructions on tracking contacts, emails, web visitors,e-commerce, all using your Online Dashboard
It's exactly what you need to launch your successful online marketing campaign (use GENESIS our integrated online platform or your own tools)
Women consider the make Mine a million challenge
Patrice Barber - Thursday, May 05, 2011
American women are launching new companies at 1.5 times the national rate, but most of these queen bees are not growing their companies beyond 100 employees and $1 million in revenues, a new survey from American Express finds.
The reason behind that sluggishness is true for businesses owned by both men and women: Large, publicly traded firms, which account for just 3 percent of all U.S. businesses, now employ 53 percent of the workforce—up from 43 percent in 1997—and they generate 64 percent of business revenues, up from 55 percent just a decade ago.
“Even as women-owned firms continue to grow in number at rates exceeding the national average—they are not moving along the growth continuum,” concludes the American Express OPEN State of Women-Owned Businesses Report, released late Thursday. “In terms of both revenue and employment, the share of women-owned firms at the highest levels of business accomplishment has remained essentially unchanged over the past 14 years.”
The report, drawn from 2010 U.S. Census data, found that there are more than 8.1 million women-owned businesses in the U.S., generating nearly $1.3 trillion in revenues and employing nearly 7.7 million people. Enterprises that are at least 51 percent owned by women account for 29 percent of all U.S. companies, and they employ 6 percent of the nation’s workforce and contribute 4 percent of business revenues nationwide.
In 1997, 2.5 percent of women-owned firms employed 10 or more employees, and 1.8 percent brought in $1 million or more in revenues. As of 2011, the percentage of women-owned firms employing 10 or more dropped to 1.9 percent, and the percentage that brought $1 million or more in revenues was flat at 1.8 percent.
There are variations by state, of course. California, for example, is home to the greatest number of women-owned firms in the country, with more than 1 million companies that employ 979,700 workers and bring in about $193 billion, reports the Silicon Valley/San Jose Business Journal.
Below are some notable statistics from the state-by-state breakdowns, based upon figures from 1997 to 2011. The full report is available here.
- Fastest growth for women-owned businesses: Nationally, the number of women-owned businesses has increased 50 percent since 1997. The states with the fastest growth in the number of women-owned firms over the past 14 years are: Georgia, 97.5 percent; Nevada, 87.6 percent; Mississippi, 76.7 percent; Florida, 73.3 percent; and North Carolina, 68.8 percent. Growth was slowest in Alaska, up 8.8 percent; followed by West Virginia, 17.8 percent; Iowa, 20.1 percent; Indiana, 23.7 percent; and Vermont, 26.2 percent.
- Fastest-growing revenues for women-owned businesses: Nationally, business revenues for all companies increased an average of 53 percent over the last 14 years. In Wyoming, women-owned businesses saw revenues up 170 percent; District of Columbia, 146.7 percent; New Hampshire, 117.8 percent; Utah, 117.6 percent; and Louisiana, 110.3 percent.
How To Use Foursquare For Businesses
Patrice Barber - Wednesday, April 27, 2011
Foursquare is a new location-based app that lets customers check-in to locations and access free rewards or deals. This presents a substantial mobile marketing opportunity for owners and social media markets to use Foursquare for business. How can you use Foursquare for business?
Foursquare is a cornerstone of any location based marketing strategy. As the market leader in location-based services and the platform with the widest user base Foursquare should be the focus of any mobile marketing or social media marketing campaign for small businesses.
Crunchbase describes Foursquare as: "Foursquare is a location based social network that incorporates gaming elements. Users share their location with friends by "checking in" via a smartphone app or by text message. Points are awarded for checking in at various venues... In addition, users who have checked in the most times at a certain venue will be crowned "Mayor" until someone surpasses their number. Various venues have embraced Foursquare, and offer special deals to users who are "mayors"."
Here is a quick guide for using Foursquare for businesses as part of your location based marketing strategy:
Set up your Foursquare campaign - go to http://www.Foursquare.com and set your campaign up. You need to register, find your venue, and register. Once you are registered you can get your campaign rolling.
Start running specials - start running specials and deals to reward your mayor and your loyal customers - use Foursquare to acquire customers and get them into your store.
Get more customers involved - get your customers on board - tell them about your deals and get them on Foursquare - the more customers you have on board, the more you can use the platform in the future to market your deals.
Track your results - use Foursquare's built-in functionality to track your results and see what's working, learn from your mistakes, and build a better campaign.
This simple strategy can make Foursquare a cornerstone of your marketing strategy. The best part about using Foursquare is that the only cost you incur is the cost of the deal itself - the software and functionality are free to use for small businesses - this is a tremendous marketing opportunity.
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Matt Bodnar is a restaurant entrepreneur with a passion for social media. Matt offers tips and strategies for using location based marketing to grow your business with a free how-to guide you can download right now at: http://www.locationbasedmarketing.biz
(C) Copyright - Matt Bodnar. All Rights Reserved Worldwide.
Article Source: http://EzineArticles.com/?expert=Matt_Bodnar |
Double digit growth is gone-BUT without this you will be in the RED
Patrice Barber - Thursday, April 21, 2011
In this article below there are great stats about social media growth that you need to know about.
Pay special attention to your specific target market and the growth you can expect.
Here is what the article doesn’t tell you.
If you are not using social media effectively and you don’t get on board with using social media to
convert contacts to cash with a relationship based approach.
You will be loosing 53% of your business and more every month .
Where will it go? To your competition who IS using social media.
You don’t need double digit growth to see ROI.
You do need to get going on your social media strategies.
Here is where you can get started with FREE social media strategies and how to get ROI
( insert your link to online tuneup.)
Read on:
http://www.emarketer.com/Article.aspx?R=1008288