Social Media is the exciting new tool of the future businesses today are using to expand and grow. To successfully and efficiently use Social Media, there are some key points every business needs to address.                 First of all, you must have a clearly started purpose, a select target market and a vision. After this initial step, you must choose appropriate platforms to cater to your purpose, target market and vision. Next, come up with a budget. How much do you want to spend/how much can you spend on Social Media? Once the budget is decided, allocate someone to manage your Social Media. Next, time and resources must be set aside to work on and maintain your Social Media efforts. Then you must decide which KPIs (Key Performance Indicators) you are going to measure. These measurements will allow you to keep track of how your company is doing in regards to its Social Media efforts. Next, is it important to decide how you will integrate your Social Media with your conventional marketing and website. This integration is very important as it gives your target market a clear vision and understanding of your company as a whole. Next, decide how will you create the content for your Social Media. Also decide how much content you will present and how often you will present it. And finally, give examples of the content. This can be in the form of articles, eBooks, blogs, video, coupons, sampling, podcasts, contests/sweeps etc.  Efficient Social Media efforts can lead to a more successful business, reaching its target markets and expanding its fan base. By following these steps, any business can effectively utilize Social Media!