Kim Dushinski , named one of THE Mobile Women to watch for 2010 by Mobile Marketer, shared screen shot explanations about how to use a  free tool  - Google Places- to get 1^st page ranking even if you don’t have a web site. Kim began by describing what mobile marketing is and what it is not. If you haven’t heard the term yet, you certainly are seeing this in action everyday on your TV and in other media. During the super bowl you are encourage to text in to win prizes and this is a form of Mobile Marketing. It gets you to use your mobile device to show you are interested in the topic. Places like your local Red Box video rental offer free videos when you signup to get a text message with the coupon number and you can go to the video rental and get your free video using the code from your mobile phone that they text to you. Mobile marketing is the next step of where the internet is going and it includes the use of your mobile device – cell phone or smart phone. At present this is a much more direct connection to your clients as 98% of text messages are opened whereas only 25% of emails are opened. If you have a business that has a store front with frequent repeat clients like chiropractors, restaurants, bowling alleys, this will become one of the most cost effective ways for you to attract clients back in for their repeat business. If you offer services in which you meet face to face with your clients on a repeat basis , using Google places, to list your business will be key to your future success. At present this type of listing is free and Google has disclosed plans for this to replace yellow page ads both online and offline. They have also hinted that this may not remain as a free service. Those who begin using this free real estate online will certainly reap the rewards from being a pioneer. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

Our team member Ann Albergotti delivered a powerful update on how public relations and press releases have seriously  change in the last few years. She explained how today’s online submissions can be done by you. There are some key points that you have to understand for your article to be picked up and accepted by the press, but at a minimum your articles can get published into online article submission sites and have back links to  your website. Here is how the strategy works. First use those great “keywords” that you discovered in strategy 1 and then incorporate them into the article you are writing. Don’t go overboard, be natural in your writing, putting in great content first. Keep your articles to abut 200 words. Then read back thru the article to see where you might exchange some words for the keywords. When you have the article created in the correct article writing format which is NOT a sales pitch but rather a news piece, go online to the site recommended and enter the information requested. The basic information you will need includes the title and summary description which is the best place to house the keyword rich summary of your article. Articles are searched by the media – news reporters to find experts , like you and then they select your article, may re-write it, may contact you for more details or may publish the article as is. During this presentation Ann also explained how to reuse the article information to further attract media and  prospects by putting the shortened versions out into the social  network sites as well. During the upcoming Put Your Year I Gear Ann will go into more detail about how to find out how to check on where your articles get published out to. The team will also help you build your press release kit so that once you are found by the media,  you can quickly respond in the way the press requires so that you will be awarded interviews on the radio, TV and for publications. When Oprah calls you have 24 hours to respond. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

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