Kim Dushinski , named one of THE Mobile Women to watch for 2010 by Mobile Marketer, shared screen shot explanations about how to use a  free tool  - Google Places- to get 1^st page ranking even if you don’t have a web site. Kim began by describing what mobile marketing is and what it is not. If you haven’t heard the term yet, you certainly are seeing this in action everyday on your TV and in other media. During the super bowl you are encourage to text in to win prizes and this is a form of Mobile Marketing. It gets you to use your mobile device to show you are interested in the topic. Places like your local Red Box video rental offer free videos when you signup to get a text message with the coupon number and you can go to the video rental and get your free video using the code from your mobile phone that they text to you. Mobile marketing is the next step of where the internet is going and it includes the use of your mobile device – cell phone or smart phone. At present this is a much more direct connection to your clients as 98% of text messages are opened whereas only 25% of emails are opened. If you have a business that has a store front with frequent repeat clients like chiropractors, restaurants, bowling alleys, this will become one of the most cost effective ways for you to attract clients back in for their repeat business. If you offer services in which you meet face to face with your clients on a repeat basis , using Google places, to list your business will be key to your future success. At present this type of listing is free and Google has disclosed plans for this to replace yellow page ads both online and offline. They have also hinted that this may not remain as a free service. Those who begin using this free real estate online will certainly reap the rewards from being a pioneer. To find out more about this strategy and get the screen shot , step by-step details go to www.putyouryearingear.com and request your free access now. These will be going away soon.

Continuing with the mentoring journey . After 2 weeks of intense thinking, planning, writing and calculating,  I think I have a whole new business strategy to augment what our team delivers and how we dliever it. Our first focus is to get the SEO on our website improved and beef up the social media to drive more traffic to our own site. Amazing how the things I instruct my clients to do are the very things I need to do more of too!